Cave Creek Unified: Welcome to the Minor Leagues

Continuing "the marketing is the new excelling" meme, we find out from the Sonoran News that Cactus Shadows' new athletic director is also responsible for marketing.

CSHS selects new athletic director

Principal Bebee:"...From his earlier corporate career as a ‘new business’ manager for Aetna health insurance, [our new ad] has strong communications and marketing skills. It’s time we begin marketing Cactus Shadows athletics.”

Steve Bebee is dead serious. Translate: halt the “defections” of DAMS and STMS graduating athletes to Pinnacle and Notre Dame.

Apparently marketing skills are more important than job experience in Cave Creek Unified, which the new AD does not appear to have (seems he was a language arts teacher last month). Of course this follows in the great CCUSD tradition of hiring principals, curriculum directors, and even superintendents who have no direct job experience.

Until the administration with prompting from the governing board gets serious about demanding excellence and accountability our district will continue to suffer, whether it is defections to Pinnacle and ND for athletics, defections to charter schools and open enrollment for academics, or failing to convince our electorate that our district demands excellence and achievement.

Unfortunately the governing board cowers behind its 'micromanaging fear' and the administration works it tail off keeping the status quo.

Cave Creek Unified: Welcome to the minor leagues.