CCUSD® and the district logo are now federally registered trademarks.
The question is why would the district waste its time and money on lawyers fees on this. We believe the answer is to suppress speech and its critics. Would fit right in with that journalism teacher accusation.
The best way for the district to silence its critics is with achievement, rigor, and high expectations, not lawyers, trademarks, and asking students to do your dirty work.
Sigh.
I think they already pay lawyers a retainer so it would not increase legal fees. Yes, there is a relatively small fee for filing - $300-$400 but not much in the scheme of things.
ReplyDeleteIt won't stop news organizations and critics from writing about Cave Creek Unified School District. It might just stop organizations such as CCUSD Watch from using that name. Time for you to start brainstorming about a name change.
I sent the last comment in. I also want to point out that over the years CCUSD Watch has been very impatient with the district's refusal to engage them. Don't you realize that that takes time, too? Let them use their time to educate the kids. If forcing you to name change takes away some of your focus from these silly nitpicking type of complaints, it was a small amount of time and money well spent on a trademark.
ReplyDeleteOf course, your readers are aware of another CCUSD: Culver City Unified School District (CCUSD). Culver City is a town located in the western part of Los Angeles County, California; the school district has about 6,500 students and consists of seven schools, elementary through high school. Will they need permission from Cave Creek Unified School District to use CCUSD?
ReplyDeleteI would think that so long as the other CCUSD does not put materials out in the Cave Creek area, the Cave Creek CCUSD would not have any reason to press for trademark infringement. Usually these things are done to preserve the integrity of an organization, not to be able to needlessly cause problems for another organization with the same moniker.
ReplyDelete